In the past few years, some China TV Stations, embodying a shameless spirit of entertainment above all, took the lead in introducing South Korean Film and TV works and unstintingly glorified South Korean stars. In achieving high viewership ratings, they also caused the Korean Wave to recklessly spread throughout China. At that time, it seemed that almost any industry, as long as it bore the slightest connection to South Korea, would suddenly become popular.
Consequently, domestically, female stars took pride in marrying South Korean men, their mouths full of, "Oppa" and "wuli". The male stars modeled themselves after South Korean male celebrities, dressing androgynously and effeminately, completely losing the masculine spirit of men. To experience the unique culture of South Korea seen in films and TV works, many Chinese people flocked to travel to South Korea, spending lavishly on shopping there.
