VIP entrance.
It's called a VIP channel.
In reality, it's just an opening next to the staff channel, not a dedicated passage. Security guards are individually checking the guests' tickets with smiles on their faces to avoid complaints about work attitude.
Besides the security guards.
Assistant Chen also took on the role of 'greeter' at the entrance.
This is different from abroad. Overseas, only security would be at the entrance unless a very important guest was expected. But in Huaxia, it's common for the organizers to greet guests at the entrance to express gratitude.
"Director Liu, welcome..."
"General Manager Zhao, long time no see, thank you for coming, this way please..."
"Ay, Brother Qin is here, and this must be your elegant wife..."
"..."