The social atmosphere has deteriorated lately because Aike of the Nine Heavens City and his evil gods are waging a public opinion offensive.
They believe they are born to rule the world and that everything they do is justified.
They tout the various benefits of being rulers, spreading the philosophy of the survival of the fittest, and they love to flaunt their wealth and privileges.
The great alliances are heavily swayed by materialism, and although China has always held morality in high esteem since ancient times, Western countries prioritize money and hedonism and have yet to correct this.
As a result, Aike and the many evil gods have gained a massive following. They regularly throw money around on microblogs, also establishing their own social media accounts to show off their daily lives, hiring clickbait writers to stir up publicity.
Although they are evil gods, they do possess genuine power, which is why so many people worship them.
