Picicki's recent live streams weren't as popular as before, because everyone was getting tired of watching her dance every day and wanted something different.
The content of live streams on the internet is extremely varied, such as adventure teams live streaming their exploits in different places, which is always fascinating.
There are usually well-informed commentators explaining what the adventurers are doing and why, the situation in their vicinity, what the audience can expect, clarifying the context. If there's a battle, it's like a sports commentary that helps the audience understand the situation and feel the tension or joy of the adventurers.
Indeed, these kinds of programs are very engaging.
And Picicki had a great attitude. Even though her popularity decreased, she didn't become aloof but instead became even more serious than before, extending her live streaming time and doing more preparation.
Then her efforts started to pay off.