"Hey, Dad, what are you reading?"
"Market marketing."
"Wow, Dad, you're impressive! You're reading books on market marketing."
"Hehe, just reading for fun."
Chen Simian put the book down and said to Chen Yu, "Xiaoyu, I think there's an issue with our franchising approach."
"Oh, what's the problem?"
"Franchising is fine, but after franchising, the businesses only display our sign, and it seems we haven't done enough in terms of training."
In recent days, since signing the first franchise with Nankang, Chen Yu's father, Chen Simian, had found time to read a series of books on market marketing.
"Oh, Dad, what do you think we should do?"
"I think we should spend more time training the franchisees, especially in the preparation of the snails. After all, not everyone has your mom's culinary skills."
"Dad, you're right; it's necessary. But these days, Mr. Liu and his wife have been learning to cook snails with Mom."
"They are learning, but they plan to open their business in about a week. Even if they are learning, it will take at most a week. It's a bit short. Ideally, they should learn for at least half a month or even a month."
"That makes sense."
Chen Yu nodded.
He hadn't expected his Dad to improve so much just from reading market marketing books for a few days.
"So, recently, your mom and I have been discussing and preparing a standardized snail preparation method. In the future, as long as franchisees follow our method, they can make snails with the exact same flavor as our headquarters."
"Standardization?"
"Yes, exactly, Xiaoyu. You really understand a lot; it's called standardization. They also mentioned KFC and McDonald's in the books. They have strict standardized preparation methods worldwide, which ensures the consistency of their products' taste. The book also says that this kind of standardization is beneficial for expansion."
"That's great, Dad."
Chen Yu was pleasantly surprised.
He hadn't expected his Dad, who was new to the business, to come up with such a good idea.
"So, the book mentioned more things. But some of them may not be suitable for our store right now. However, there are a few points I think we can work on in the near future."
"Yeah, Dad, go on."
"For example, in terms of promotion, I think we can have your Little Aunt handle it. After all, our previous promotions in Xinfeng were quite successful. For the benefit of our franchisees and ourselves, in future franchise agreements, we can include our promotional plan. That way, franchisees only need to focus on marketing, and we'll handle the promotion."
"That's excellent, Dad, I agree. What else?"
"Furthermore, I've noticed that we've been selling a large amount of snails recently. Combined with the franchise store in Nankang, even though we're not responsible for procuring snails in Nankang, why don't we take this opportunity to establish a snail wholesale channel in the nearby counties?"
"That's brilliant, Dad."
Chen Yu gave a thumbs up.
He hadn't expected his Dad to think of this layer as well.
Indeed, it made sense.
Speaking of the snail market, it wasn't particularly large. Although many late-night eateries used to serve snails, people didn't eat them in large quantities, and sales were not significant. However, since the arrival of Snail Beauty, snail sales had suddenly reached a new level. It could be said that in recent days, Snail Beauty alone accounted for at least 70% of snail purchases in the entire county. With the addition of franchise stores, it could easily dominate the snail wholesale channels in several neighboring counties.
"Dad, tell me more. What else?"
Chen Yu was getting interested and had no rush to return to school, so he wanted to have a good chat with his father.
But at this moment, Chen Simian waved his hand and shook his head helplessly. "Xiaoyu, you still think your old man is a genius? It's already good that I could come up with these few issues after just a few days of reading. If you ask me more, I won't have any answers left."
"Hahaha."
Chen Yu laughed heartily. "Okay, okay, Dad, you keep reading more books. In the future, I'll be a second-generation rich kid. I'll inherit your business and won't bother working outside."
"Stop talking nonsense and go to school."
Under his father's stern gaze, Chen Yu hurriedly went to school.
"Heh, Old Chen, impressive! You really put on a show of authority in front of your son today."
"Hehe, Wenxiu, you know my abilities. Besides, it's not like I'm trying to show off. My son is quite talented. He was just putting on an act to make me happy. He understands these things better than I do."
"Good to know."
"I don't want to hold my son back, that's why I've been reading books these days. By the way, Wenxiu, you should study hard too, so you won't lag behind our son too much."
"I know, you're so naggy. Come on, let's go to the store."
With smiles on their faces, the couple held hands and walked out. They truly felt that these days their life had become more enjoyable.
...
"Are you there?"
"Cousin, are you there?"
"Boss Chen, come online quickly."
After evening self-study, Wang Chang sent several messages to Chen Yu on QQ.
"Sis, I'm online, I'm online."
"Boss Chen, you just came online."
"Why 'Boss Chen'? Don't tease me."
"If you're not 'Boss Chen', then what are you? Let me say it again, can't you buy a cellphone?"
"I'm broke, I can't afford one."
"Don't cry poverty to me. A cellphone doesn't cost much. Besides, it'll be really inconvenient without one. Do I have to wait for you to finish self-study every night before reporting to you?"
"Uh, alright... I'll go take a look some other day."
Chen Yu felt a bit embarrassed. It seemed that getting a cellphone really had to be on the agenda.
"By the way, um, cousin, why the hurry? What's going on?"
"It's about the website."
"How's it going? Facing any difficulties?"
"No."
"That's good."
"What's the progress now?"
"It's done."
"What?"
"I said it's done."
"So fast?"
"Yes, that fast. If you don't believe me, open the website and take a look."
They had already registered the domain name before. However, having a domain name without website content meant that even opening 5173 would display nothing but a blank page.
Now, the website had been successfully created, and when Chen Yu typed in 5173, the entire website appeared before him.
"Wow, Sis, you're really my blood relative. You've done it so quickly, so quickly."
Chen Yu was overjoyed.
They had originally agreed on one month, but unexpectedly, it was completed in just half a month.
"How about it? Surprised or not?"
"Surprised, surprised! I'll transfer the final payment to you now. By the way, I'll give each of you an additional 500."
"Tsk, tsk, only 500 for finishing half a month early."
"Sigh, cousin, I'm just a high school student, really broke. 500 is good enough. If you don't want it, forget it."
"Why wouldn't I want it? 500 is still money. Hurry up and transfer it."
"I will, right away."
After waiting for these few days, Chen Yu knew that his business was about to set sail.