According to Finn Lewis, if the helmets were sold at a non-profit rate, the promotion pace would be slow and many players wouldn't be able to afford it. It would be better to sell at a loss for broader promotion. However, Mr. M also stated that the final agreement from the board came because Finn decided to bear all the losses himself.
Rather than the company footing the bill, so the final price was set. When this news leaked, players worldwide hailed Finn as a truly conscientious boss. "Damn, he's making games at a loss for the players". Some media outlets doubted this claim, arguing if any capitalist would run a business with a deficit. But no matter the skepticism, one thing couldn't be denied.
