Chapter 178: Headquarters
As discussions regarding the strategy to conquer the Yeke Kingdom were unfolding in Mbeya, a different scene was playing out in Vienna. Ernst was accompanied by Müller, the general manager of the Vienna Food Company, as they inspected the headquarters building of the newly established company.
Müller explained the background of the building to Ernst. It originally belonged to Count Antonio of Salzburg, who rarely visited Vienna. As a result, the property had remained vacant. After extensive negotiations, Müller managed to secure the building for the company within the budget.
Ernst was pleased with the choice of location, acknowledging its excellent environment and convenient transportation links. He commented, "This location is well chosen, and it should facilitate efficient business operations."
Müller added, "Indeed, Your Highness. I took into account various factors when selecting this place. It's slightly away from the city center, connecting to the affluent district. The surroundings are elegant, providing a peaceful atmosphere away from the hustle and bustle of the city. With some professional renovations in the future, this building can create a welcoming atmosphere for our customers. As the company's headquarters, it's essential to leave a positive impression."
Ernst then shifted the conversation towards Müller's transition from the financial field to the food production sector, asking if he was adjusting well.
Müller reassured Ernst, "Your Highness, one must keep learning and adapting when working for the consortium, regardless of the industry. After receiving your instructions, I conducted extensive research on the food industry. I won't disappoint your trust."
Ernst nodded in approval and stated, "Very well. I'm eager to hear your unique insights into the food industry and your plans for the company's future development."
Müller began by emphasizing the changing landscape of the food industry. He believed that sticking to traditional market models might not be sustainable. He noted the growing influence of machinery in the sector and pointed out that countries like North Germany and France were adopting more advanced equipment to outpace Austria-Hungary and Tsarist Russia.
He continued, "Our advantage lies in the Austro-Hungarian Empire's slower development in this regard. After we complete the industrial zone on the Danube River, we can bridge these technological gaps."
Ernst agreed and added, "Efficiency and cost reduction through machinery are crucial. However, we must also focus on customer satisfaction. Price alone won't guarantee success. We need to consider taste, quality, marketing, and a diverse product range. Packaging and advertising will also play a significant role."
Müller assured Ernst that he would take these factors into account in his daily work. Ernst emphasized the importance of safety and hygiene in the food industry and the need for strict standards. He also advised Müller to manage public opinion carefully and address any issues promptly.
Ernst's stern words made Müller shudder, and he pledged, "Your Highness, I swear to God that I will follow your instructions diligently and never take matters lightly."
Ernst reassured him, saying, "Mistakes are not terrible; concealing them is. Just be cautious, and you generally won't make significant mistakes. Check your work thoroughly, and I'll assign a secretary to assist you and provide reminders."
Müller expressed gratitude for Ernst's support. Ernst reiterated the importance of focusing on technology, talent, food safety, and advertising, aligning the company's development with these principles.
Ernst inquired about the progress of the industrial park project, and Müller reported that construction was underway. Roads to docks and train stations were being built, land had been leveled, and two factory buildings—a flour mill and a sugar factory—had been completed. The entire industrial park was expected to be ready by June.
Ernst stressed the importance of recruitment, safety education, and quality standards for workers, given the crucial role of employees in operating machinery in the food industry. He emphasized that the Vienna Food Company must maintain strict hygiene standards and uphold its reputation.