Chapter 117: Beer Hall Party
Ernst visited Berlin at the invitation of Garrett, who was on holiday from his military duties. The two friends met at a familiar beer hall they frequented during their school days.
Garrett greeted Ernst enthusiastically, but Ernst couldn't help but comment on Garrett's exuberant behavior, likening him to a lunatic. Garrett explained that the military camp was stifling, and he was taking this opportunity to relax and unwind.
Garrett introduced Ernst to his friends, fellow officers from the Prussian military who had served during the Prussian-Austro-Prussian War. They shared stories about their new chief, General Herman, known for his strictness and demanding leadership.
As they chatted, Garrett asked Ernst about recent developments in his life, curious why he hadn't made headlines lately. Ernst, a prominent businessman and capitalist, had garnered attention for his ventures, especially the purchase of Alaska.
Ernst explained that he had been relatively low-key lately, focusing on managing his businesses. He mentioned that the Hexingen Company supplied war materials to the military department and shared that they provided supplies for invalids at cost prices, emphasizing the importance of cultivating users and maintaining a good relationship with the government.
Garrett was surprised that Ernst was cooperating with the military without making a significant profit, but Ernst assured him it was a strategic move for long-term benefits. Ernst's company had diversified into various industries, including banking, tobacco, power, daily necessities, and engines. He highlighted the success and profitability of each venture.
Ernst's approach of sacrificing some immediate profits for long-term gains impressed Garrett, and he acknowledged Ernst's shrewd business acumen. Berlin Energy Power Company, in particular, was making strides in the market with its advanced engines.
Ernst's strategy involved creating a perception in the market that his products were high-quality and reliable, even if priced slightly higher. He aimed to establish his brands as top choices among consumers.