"Now, let me tell you a case I have heard before.
This case is from Mr. Chen Anzhi's 'Sell Yourself Rather Than the Product'.
It means no matter what industry you are in, you can see this in successful salespeople.
You will find that they all follow the successful rule of 'Sell Yourself Rather Than the Product' taught by Mr. Chen Anzhi.
What does it mean to sell yourself rather than the product?
That is to say, before you become a salesperson, you must first package yourself well.
Make people's first impression of you is acceptance, not rejection.
Mr. Chen Anzhi once said that before a customer buys a product, they must first buy the sales representative.
Once they like and trust you, they will then choose the product. This is the first lesson for a salesperson.
The second lesson for a salesperson is how to make the other party happy to pay you.
It means to make the other party trust you wholeheartedly. Only in this way will they happily purchase your product.
