Later generations would be familiar with the highly renowned Pepsi-Cola, but at this time it was not yet very famous; such an acquisition in Virginia didn't even make the news.
Of course, the most important reason was that the United States' economy had already collapsed. Every day in the United States, thousands of acquisitions were taking place, and who would care about a small company whose market value was only a few hundred thousand dollars?
Although the task of acquiring Pepsi-Cola Beverage Company was completed, Frank did not rush to leave, but instead announced in a high profile manner that he would invest 1 million dollars in Pepsi-Cola as its controlling shareholder.
This action was actually instructed by Arthur, after all, in history, Pepsi-Cola had gone through several bankruptcies, and if one were to wait for Pepsi-Cola to develop on its own, who knows how long that would be.
