Even though the Family had a very wealthy heritage, if a family wanted long-term success, they had to concentrate their financial resources.
So, the family business could only be passed on to direct descendants. Otherwise, the business would become more and more fragmented, and within a few generations, more or less, the Family would exist in name only.
Sam was born within the branch family, and he was also separated by several generations; his family couldn't be given a business; they could only be responsible for management.
Since he was born, Sam never had much contact with the direct descendant juniors of their main branch Family, so he hadn't recognized this brother-sister pair.