The Zhou Family of Yanzhou was a distinguished Golden Core family with great reputation within the Sunflame Sect territory. This clan was a faithful supporter of the Sunflame Sect—its founding ancestors were disciples of the sect.
By the time of Zhu Wuya, the Zhu Family had even produced their own Golden Core Stage Cultivators, firmly establishing their status as a Golden Core family.
Zhu Wuya, having led the Zhu Family into the ranks of Golden Core families, was highly cultivated and, naturally, had a discerning eye.
Upon hearing about the feats of the "Worldwide Circle" trading company, he conducted a brief investigation and discovered that the business was definitely profitable.
Moreover, becoming the leader of this business could greatly help with enhancing the family's reputation and expanding other aspects of the family's business.