The fallout for the Ultimate Fighting Challenge, following the attempted assassination of Alex within the cage by the former Light-Heavy Weight Champion, and the Prince of Oman, as well as the negotiations leaked to the internet between Alex and Dan had thoroughly tanked the stock price of the company.
A company that was worth over fifteen billion dollars days before had suddenly become worth half of that overnight. As people ragged on Dan and the promotion for leaving their fighters out to dry, and for using underhanded business tactics such as blackmail to try to get their fighters to sign to unfavorable terms.
Just like how illegal and outright immoral business practices had tanked the Ultimate Fighting Challenge's biggest rival decades before with BUSHIDO in Japan. So too were they now facing such a crisis.