The controversy of Alex's statements on the Jack Logan Experience had a much larger effect than anyone could anticipate. And in a way, it had truly kick-started the beginning of the US Parallel Economy, with small companies coming out in support of the anti-woke crowd, while the major corporations slaved away for that ESG money from trillion dollar asset managers.
But none of this actually mattered to Alex. He simply had become an icon overnight. Hated by those on the left, and beloved on those on the right for the exact same reasons. Which, again, Alex did not care about. Instead, he was focused on his own life. Thus, after driving up to Reno and shooting a few commercials for his new sponsor, Alex began to relax with his home life.