About a week after that commercial was shot, it was aired on the screen.
Putting great emphasis to the commercial, Mizuno spared no efforts to market this commercial to the people. Their marketing team spent day and night booking led billboards in various part of Japan to broadcast this commercial.
In Shibuya crosswalk, one of the busiest place on earth where people wouldn't even stop for a moment as the commercial started playing on the big screens placed on towering skyscrapers, many people took notice of it.
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"Kota, isn't it big brother Hiro?"
A boy asked as he pointed towards the advertisement screen of one of the store.
"It is big brother Hiro" nodding his head, Kota who right now was goofing around with his friends answered in an excited tone.
"Damn!! He looks so cool"
"Yeah!! I'm gonna tell my mom to buy me the same boot big brother Hiro is wearing in that advertisement"
"Me too"
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