In the blink of an eye, a week had passed.
That day.
A major earthquake shook the live-streaming industry.
As more and more consumers complained about the sale of counterfeit and inferior products by streamers and the situation showed an escalating trend, it was feared that if no action was taken, even bigger issues would arise.
The relevant state departments launched a heavy crackdown to rectify the issue of fake and inferior products being sold in the Douyin live-streaming industry.
Douyin actively cooperated with the rectification and acted swiftly.
Following the investigation and collection of evidence, a group of guilds was immediately penalized.
There were a total of thirty guilds in this group.
The penalties are as follows.
First, all streamers of the guild were suspended for one month for rectification; during the suspension period, they could not live stream or post short videos.