North America in January, belongs to the traditional off-season for movies, and films released during this period often lack competitiveness or have a smaller investment scale.
"Shark Beach" had its wide release in North America on the last weekend of January.
Compared to the roughly 4,000 theaters that usually premiere Martin's starring films, this one he directed debuted in only 3,450 theaters.
Nevertheless, compared to traditional horror thrillers, "Shark Beach" had an advantage: the film wasn't overly bloody and secured a PG-13 rating from the MPAA.
Blake Lively's social media fans were primarily young boys and girls.
On Friday during the day, the film had a medium-sized audience which, in the absence of strong competition, became the first choice for many moviegoers.
Leonardo and Nicholson, two jerks, even made time to go to the cinema and bought two tickets to support Martin.
Most importantly, they wanted to see what kind of film Martin had made.
