Blake Lively leaned in, "I forgot to ask, what's your estimate for this film's performance?"
Davis Studio and Disney Studios both conducted market outlooks based on the film's screenings and pre-sales, reaching similar conclusions.
"The presale box office is close to 10 million US dollars," Martin said simply. "The first weekend in North America is estimated to exceed 20 million US dollars. It's hard to say the final figure, because most of the fans who buy tickets in the first week are fans of you and me."
Blake understood, "So the trend of the box office afterwards depends on the word of mouth?"
Martin replied, "Audience reception is very important."
Right behind them, in the second row, Robert Iger and Alan Horn were also whispering to each other.
The topic they were discussing was naturally Martin's directorial debut.
