Time has a way of healing wounds, and more than a month after the premiere gun shooting incident, things began to calm down, with almost no related commentary seen in the media, and in Hollywood, it had become a thing of the past.
Thanks to Vin Diesel, "The Dark Knight Rises" had already surpassed 450 million US dollars at the North American box office.
But now, the movie drawing the most attention wasn't this Batman installment, but rather "Escape from Tehran," which had run a trailer as a pre-movie advertisement.
With one month until it hit North American theaters, "Escape from Tehran" started its intensive promotional campaign.
Although the scale of its marketing wasn't on par with Batman, Disney Studios still invested heavily.
From the top five North American television networks, to the four major newspapers, to the top three social media platforms, one could see the figure of Martin, playing the lead role of Tony Mendez, everywhere.
