On the afternoon of February 26, 2012, the annual event of the North American film circle, the 84th Oscar Awards ceremony, commenced at the Hollywood Highlands Center.
Thanks to the previous media smear campaign, this year's Oscars unexpectedly garnered high levels of attention.
As soon as the red carpet commenced, the ratings on ABC's side nearly caught up to last year's Best Supporting Actress announcement.
When the data feedback reached Academy President Tom Sherak, he couldn't help but ponder whether they should stir up some drama next year as well?
In today's world, there are too many entertainment options, and without some drama, there's a lack of attention.
Just then, Martin walked past the red carpet with his girlfriend Elizabeth Olsen, triggering a thunderous cheer.
Seeing the Cola Cult Hierarch once more stepping onto the red carpet to share a toast with the faithful, a harebrained idea popped into Tom Sherak's head.
