Over the weekend, with the help of Coca-Cola's channels and resources, Martin held the first informal gathering of the Cola Cult at the Los Angeles Country Club. Many well-known figures who had registered on the official website received his personal invitation.
Aside from Leonardo and Nicholson, many other heavyweight figures in the industry attended, such as Jolie and Aniston, the opinion leaders of the Mitu movement; the couple Robert Downey Jr.; and Daniel, who had a longstanding collaboration with Martin and Louise.
There were also many guests from outside the industry, including some who traveled from other places. All related expenses were covered by the income from Martin's image rights on the commemorative Coca-Cola editions.
For instance, there was Nevies from the FBI and McLain from the LAPD, among others.
These people might have joined this obviously playful organization out of curiosity or because of their relationship with Martin.