Who is the most efficient in the face of such a grave shooting incident?
The ambulance had just left the scene and LAPD was still figuring out the specifics, while a large number of media and paparazzi had already sped back to their outlets or were contacting buyers.
While LAPD and FBI were tussling over the case and vying for custody of the two wounded criminals, dozens of media outlets had already blanketed the airwaves with coverage of the news.
TMZ was still the quickest to react, broadcasting the raw, unedited footage taken by their reporter straight to air.
The headline was crisp and clear.
"Martin Davis attacked by several armed criminals; wipes out attackers with bodyguards!"
The instant the video was published, TMZ's editor-in-chief highlighted it as a top story on their homepage!
The editor-in-chief personally called the elite Jody Team and demanded they go all in on covering the incident.
