Burbank's Studio Four had a sign change, and the James Franco and Ben Affleck School of Acting was officially established in front of dozens of media cameras.
For secondary and tertiary stars, especially those not much in demand, this business is very lucrative.
But A-list stars who are hot right now rarely delve into it.
On one hand, they lack the time, and on the other, they feel it's beneath their dignity.
Ben and Franco gave gifts to every media journalist who came by to increase the school's exposure.
After sending off the journalists, the two returned to the office to discuss their next steps.
Ben didn't have much cash to spare, so he could only invest a small amount of capital, along with his fame and channel resources. After all, he had the Foot Clan behind him, and getting some temporary actors and small-time actors into the Foot Clan's productions wasn't difficult.
He could even arrange for some of the girls to meet Harvey Weinstein.