Breitling, known for its over one hundred years of history as a Swiss watch manufacturer, has attracted significant attention in North America in recent years. Their global image spokesperson, Brad Pitt, hasn't stopped churning out entertainment news that's circulated worldwide.
Whether it was Brad Pitt's divorce from Jennifer Aniston or his pursuit of Angelina Jolie, Breitling was pleased with the developments, as the wildly spreading news also brought considerable exposure to the brand.
But last year, when the "nannygate" scandal broke out, Breitling was taken aback and swiftly terminated their contract with Pitt to distance the brand from him.
"Due to delayed action, not managing crisis PR as swiftly as Cadillac, and not signing a high-profile spokesperson like Martin Davis immediately to compensate, the brand image has suffered severe global damage!"
