The film's story took place in New York, so the crew deliberately chose New York for the premiere of "Limitless".
On the day of the premiere, the weather was not kind as a heavy snowfall began in New York.
In front of the Metropolitan Opera House at the Lincoln Arts Center, the red carpet soon turned white, and the event staff urgently set up coverage tents and, taking a leaf out of the Oscar's book, erected extra-large tents in the waiting area.
By the afternoon, the snow showed no signs of letting up, and the heavily funded premiere could not possibly be canceled.
In a Cadillac on the move, Louise bent her finger, wiped the mist on the car window, and looked at the heavy snowfall outside with some concern, "Now the whole Northeast is under snow, and if it continues to snow into the weekend, it's going to affect a lot of people's travel."
