At the Los Angeles Country Club, a black Cadillac SLS smoothly drove past the white gates of the clubhouse and stopped alongside the florid roadside.
The camera, following the dolly track, shifted to the driver's seat as Martin opened the car door and got out, perfectly dressed, with the background of luxury cars and the country club epitomizing success.
Director Joseph spoke from behind the monitor, "Cut, this one is good."
A driver approached and took the car back to the clubhouse entrance.
The crew also moved to the entrance where everything was set up for the next shots.
Martin went to his trailer to change his clothes and came back to continue filming.
It wasn't just video, but also print ads.
Although Cadillac is a luxury brand among American cars, unlike Brioni, which focuses on high-end exclusively, they wanted the advertisement shot quickly to catch the Super Bowl ad slot in early February.
