After returning to Los Angeles, Martin began communicating about the new endorsement deal, first discussing matters with Coca-Cola representatives.
Compared with Brioni and Cadillac, Coca-Cola was much more important.
Coca-Cola had no objections; their restrictions were limited to beverages only.
Subsequently, Martin met successively with representatives from Brioni and Cadillac, reaching an agreement on all endorsement terms with both parties.
The former was a three-year contract, with an annual endorsement fee of six million US dollars, plus terms for a series of brand-related activities.
The latter was a two-year contract, with an annual endorsement fee of ten million US dollars, and the first advertisement was scheduled to be shot in January.
Just before the New Year, Cadillac held a grand signing ceremony with Martin in Los Angeles.
The press room of the Hilton Hotel was packed with hundreds of journalists.
