During multiple film screenings and reception parties, the team hired by Louise and Kate, led by Rita, proactively lobbied face-to-face to boost Martin's reputation among the various judges.
Many neutral reputations were stubbornly turned into friendliness and respect, successfully helping to shape Martin into an image of an actor with excellent skills, hard work, and artistic pursuit.
This time, Martin's goal was a nomination, but the reputation he gleaned could also lay the foundation for the future.
It's common knowledge that an actor's public image can be starkly different from reality.
At least Martin was relatively reliable.
In the award results announced by the film critics' associations of Hollywood, Chicago, Boston, San Francisco, and New York, Martin didn't win the Best Supporting Actor award, but he made it into the nomination list of five for every award.
Infernal Affairs and Martin Scorsese nearly swept these awards.