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After a tense period of post-production, Coca-Cola's latest annual commercial landed on major media platforms across America, just before the traditional North American summer movie season.
Boosted by the Cola Cult, the full version of the commercial racked up an astonishing number of clicks on various internet websites.
In the core areas of cities across America, the new image of Sect Leader Martin of the Cola Cult was erected, watching over his flock.
On television, the edited version of the commercial was broadcasted on repeat, reaching countless households.
The commercial sparked a strong reaction.
Especially the discussion online was particularly heated.
"It's a bit like the adaptation of last year's Avalon Bar brawl."
"Martin knocking down the provocateur is definitely the creative source of the commercial."
"Pitt is really unlucky, humiliated by Martin in real life and stepped on in commercials..."
