The day after Thanksgiving, Martin made a special trip to the Coca-Cola Group headquarters for a visit and received a warm welcome from a part of the management team, led by Marketing Director Brody.
Beyond the routine tour, he also took part in a media event organized by Coca-Cola.
This too was a publicity move.
In front of numerous media outlets, Brody presented Martin with a bronze Cola Cult Sect Hierarch badge.
The two stood in front of Coca-Cola's huge red logo, posing together for photos with the press.
Subsequently, Martin, on behalf of the "Limitless" crew, signed a promotional contract with Coca-Cola that totaled 5 million US Dollars for advertising sponsorship and marketing promotion.
After signing the contract, the pair entered the reception room together.
Brody always considered signing Martin as a proud stroke of genius, "You've been dominating the headlines recently."
