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In the midday heat of New York streets, the young Ted had just finished seeing a client and parked his car next to a convenience store to buy a cold cola.
Inside the transparent ice chest, the red cans bore a brand-new pattern.
All of a sudden, the convenience store owner said, "Blue isn't bad either."
"Red is my faith!" Ted declared, opening the ice chest and grabbing a red can, pointing at the new image of Martin on it and saying, "He is my Sect Hierarch!"
Another young customer in the store suddenly said, "Cola Cult, Forever!"
Ted held up the can and replied with the most widely circulated blessing from Martin, "May the world have Coca-Cola."
The store owner muttered to himself that all members of the Cola Cult were a bunch of nitwits brainwashed by Martin Davis.
Ted took out an additional can, paid for his purchase, returned to his car, opened a can, and took a big gulp. In the hot weather, it was a cool relief from head to toe.