In Los Angeles in June, the scorching heat of the year descended, and beverages led by two types of cola also entered their peak sales season.
Coca-Cola released new bottles adorned with the image of Cola Cult Sect Leader Martin, flooding the market in large quantities.
The concept of the Cola Cult attracted the attention of many young people.
With just half a month to go, the news that Sect Leader Martin would travel to Washington to receive the Presidential Medal of Freedom had also become widely known, thanks to Coca-Cola's promotion.
This fiery momentum continued to Coca-Cola's sales.
From supermarkets to convenience stores to street advertisements, posters and ads featuring Sect Leader Martin could be seen everywhere.
While red surged in popularity, blue refused to be left in the cold.
Pepsi launched two versions of ads, one for sports and the other for entertainment, with all the performers' hair dyed in the brand's signature blue.
