In the current North American film market, for a widely released film that starts off with a flop, a turnaround requires not only stellar reviews but also exceptionally good fortune.
The likelihood of "The Lone Ranger" making a comeback was undoubtedly beyond hellish.
In some ways, the film was like Johnny Depp himself, possessing a certain allure under specific circumstances, but once stripped of that context, it could only be described as "rotten."
With a failed opening day box office, Depp faced a downfall, as the media, eager for the news impact, couldn't wait to knock him into the dust.
Apart from a series of recent troubles, even the 1993 death of River Phoenix in Depp's bar was dredged up by the media, claiming it was Depp, the bar owner, who had supplied Phoenix with an excess of drugs, leading to the subsequent tragedy.
When everything is smooth sailing and a star continuously generates immense commercial value, they are surrounded by good people and good deeds.
