The first month of every year is relatively a slow season for movies, and in January 2012, the largest release was "Lone Survivor," directed by Peter Berg, starring Mark Wahlberg, and based on a true story.
Although the film's production budget was only 40 million US dollars, Martin was the driving force behind the project, which received unanimous acclaim in several screenings, and Disney Studios provided substantial promotional and distribution resources.
Nearly 3,500 theaters in North America premiered the film.
On the day of the premiere, the crew invited many retired servicemen to watch the movie, including the person who saved Marcus those years ago.
These naturally were necessary publicity tactics.
On the second floor of the theater, Ellen Horn invited Martin to the floor-to-ceiling window to enjoy the red carpet below.
Martin looked for a while and said, "This place has a commanding view, the perspective is quite special."
