The single-theater screening of 'The Reader' filled to capacity for the first show, and the second screening was nearly full as well, as supporters of Martin and Kate easily filled the seats of the cinema.
In order to control word-of-mouth and to market it effectively, the crew's single-screening could even continue for two weekends.
Aiming for the Oscars, Kate Winslet spent a large sum of money to create a media blitz.
"Kate Winslet delivered the most brilliant performance of her career."
"Kate's performance stunned the audience, and Martin's role was definitely not overshadowed."
Martin kept a much lower profile compared to Kate and was even more pragmatic. Coca-Cola once again sponsored the Oscar campaign funds, along with Brioni and Cadillac, each providing a sum of money.
They also wanted Martin to appear on the Oscars red carpet in their brands.
"This time, our goal is a Best Actor nomination," Thomas said very realistically, "Winning would be too difficult.
