Last year, Martin had successively participated in the shooting of three movies. The wax museum and The Hills Have Eyes had already been released, and The Sisterhood of the Traveling Pants had also set its release for the summer slot.
In the film's first trailer, Martin's part seemed quite significant, as if he were the male lead.
The production team specifically sought out Martin.
Producer Brad made a point to introduce the situation to Martin and Thomas, "After The Hills Have Eyes was released, we adjusted the post-editing to give Martin a heavier role."
There was no way around it, given that Martin was now the hottest actor among the cast.
The North American box office for The Hills Have Eyes had already reached 88.5 million US dollars, and Martin's scandal with Annie-Hathaway was well known to all.
The production crew had picked up a great deal, and Brad was not about to let that go unused.