Before Martin could react, Annie-Hathaway's agent Maha announced that love had become a thing of the past.
Agents are smart and know what to say and what not to say, revealing to the public only that Martin and Annie had had a big argument due to incompatible personalities and decided to break up.
Martin naturally wouldn't say much either, nor did he need to.
A peaceful breakup is the best option for celebrity couples or spouses, as a fight would only lead to both sides exposing each other's dirty laundry.
Paparazzi launched a full-scale campaign to uncover the real reason behind the couple's split.
Entertainment publications and gossip media went into a frenzy.
Sometimes, it doesn't matter whether news is good or bad; what's important is the exposure.
In Hollywood, not just ordinary stars, but even big celebrities need to feed off traffic.
After another weekend, "The Hills Have Eyes" had accumulated $71.51 million at the North American box office.