9 a.m.
Qing Yan went live under the pretext of the company's new product release and had Yin Panpan as the host.
"Hello, everyone! I'm Yin Panpan, the designer at Dawn Fashion Limited," Yin Panpan greeted everyone with enthusiasm, albeit a bit shy in front of the camera.
"Hello, everyone. I'm designer Yin Hao," Yin Hao greeted the audience as well. "I'm thrilled to present our new collection in this format today. Recognize this floral dress I'm holding? That's right! It's the new design Shuyi launched yesterday!"
"Actually, this design is quite conservative. Let me show you how I've modified it," Yin Panpan said.
With a pair of large scissors in hand, Yin Panpan cut the dress in half at the waist, neatly trimmed the cut upper part to remove excess sleeves, hollowed out the shoulders, and slightly shortened the lower part of the skirt. She then joined them together, creating a stylish off-shoulder floral dress before everyone's eyes.
"This is the first new product we're releasing today!"
Apart from the fabric, the style was completely different. From an appearance perspective, it looked much better than Shuyi's floral dress—fresh and accentuating the figure.
"Now, take a look at this babydoll dress. It doesn't have a defined waist. Let me show you how I transform it into a sexy fitted top and a pencil skirt," Yin Panpan said, taking out the scissors again and making bold alterations.
The number of viewers kept increasing. After Yin Panpan modified seven or eight styles, the number of viewers had reached 320,000 and was still rising.
"President Qing, look! Many people are placing orders in the livestream chat!" He Ning couldn't believe it. They never expected this method to work.
Yesterday, after Qing Yan had sent Hu Linqian to the police station, she modified all 23 styles. Using the simplest methods such as dividing the dress in half or adding bubble sleeves, changing V-necks to round necks, or adjusting lengths, combined with some accessories, entirely new dresses were created.
Yesterday, she went to the production workshop and asked the workers to pause their current tasks and focus on modifying the finished products in the warehouse. Some required just a few cuts, while others needed slight adjustments. The workers quickly came up with a variety of new designs.
"It's reached 580,000! The number of viewers has surpassed 580,000!" He Ning was ecstatic. "President Qing, take a look! Many comments in the barrage are praising our designs, saying they're more beautiful and creative. They're canceling their orders with Shuyi and placing new ones with us instead!"
After receiving the news, Lin Shu, the CEO of the Shuyi side, was so furious that her eyes and nose were unrecognizable. She immediately called for an emergency meeting.
The executives were pounding the table in anger. "This is outrageous! Li Ming from Dawn Live directly modified our new designs. It's like slapping us in the face!" "Their viewership has already exceeded 700,000, and at this rate, it will soon surpass one million!" "The worst part is, aside from using the same fabric, the styles are completely different. Where can we sue them for plagiarism?" "What's even more infuriating is that their prices are cheaper than ours! We've already had 12,000 orders canceled backstage. If this continues, we'll suffer heavy losses!" "What's the background of that designer, Yin? How can they come up with such stunning designs with just a few simple changes?" Little did they know that Lin Shu and Jin Shang were colluding, stealing Yin Panpan's design drafts, and thinking that these new designs were all Jin Shang's own creations. So they were indignant and felt that Dawn Live had gone too far!
At that moment, Jin Shang looked at Yin Panpan in the live stream, transforming a halter dress into an elegant evening gown, giving it a more sophisticated look. He clenched his fist under the conference table.
These 23 designs were clearly Yin Panpan's creative ideas, but she managed to innovate on the existing foundation within such a short period of time, making the dresses even more beautiful with just a few simple steps.
There must be someone guiding her from behind!
Otherwise, with her abilities, she couldn't possibly come up with such stunning clothes!
"Jin, take a look at her design style. Doesn't it resemble the style of Master Mu Qing?" "I had the same feeling just now. If it weren't for the fact that Master Mu Qing is in seclusion and no one has seen him, I would seriously suspect that he's the one giving her ideas! Look at every modified design, they are all upscale by more than just one level!" "Yeah, these styles could easily sell for thousands of yuan. They look like high-end dresses you'd find in upscale department stores, yet she's selling them for just over a hundred yuan."
Wouldn't that cause a frenzy of buying?
"How could a small designer like her create such stunning works? Is she incredibly talented, or is someone guiding her?" "Their company shouldn't have any other talented individuals..."
Lin Shu slammed the table in annoyance. "We're having this emergency meeting to discuss strategies, not for each of you to analyze the styles! If anyone has a better idea, speak up. We can't just sit back and watch their orders increase while ours decrease."
She glanced at the live stream room, where the viewer count had already reached 980,000. Her heart couldn't take it, feeling like a lump of blood stuck in her chest, ready to be spit out.
"We can sue them for insulting our work, causing significant economic losses!" Jin Shang suggested. "They're openly snatching customers, clearly having a grudge against us. In that case, we don't need to spare them any face."
"But their headquarters is Li's... It would be a mess, and Li's family won't let us off easily," Lin Shu expressed her fear of Li's family's influence.
"But they insulted our work first," Jin Shang argued, glancing again at the hopeful expressions in the live stream. One of the live streamers had even turned a pair of jeans into two cute cellphone pouches.
One executive couldn't help but say, "Well, this... it's not exactly an insult. They never said anything bad about us. They just innovated on our existing styles..."
"And that can't be considered plagiarism either... It's miles away from it."
"Regardless, we must sue! We can't let those petty people succeed!" Jin Shang insisted on taking legal action.
Lin Shu called for the legal department, urging them to send a lawyer's letter as quickly as possible, determined to make them pay the price.
"General Manager, it's bad news. We've already had 34,000 orders canceled on our platform, including some vendors, partners, and physical stores."
"They said Li Ming's clothing is cheaper, with better designs, and they can immediately ship after placing an order."
"They use Swift Express for deliveries, and if you order now, you can receive it tomorrow."
Undoubtedly, they had captured the psychology of online shoppers. The faster the delivery, the more satisfied they would be.