Not to mention the false documentaries of The Blair Witch that depend only on marketing to get box office.
As for why he didn't choose to film The Blair Witch, the reason is very simple, this kind of movie is useless in the eyes of those who are inside.
The box office is totally burst by marketing, and this kind of movie does not benefit the director at all.
People will only feel that the director has deceived them. This situation is very unfavorable for other work by future directors, and only the film producer will benefit.
Which ruined the entire future of a director.
Of course, Kevin could not have chosen this kind of movie.
Of course, when talking so much, I really want to illustrate the importance of advertising.
In promoting the movie, the attraction of other movies is very important, in simple terms, if it is popular.
You also need to be aware of the skills to be popular. Of course, there is no need to talk more about the classic's The Silence of the Lambs. Of course, Saw is not inferior to it.
After the mouth of The Silence of the Lambs is verified, its popularity is great.
It will attract the audience who watched The Silence of the Lambs and, for the same horror movies, the public overlaps most.
As long as SAW quality is high enough, these people can continually spread SAW's mouth-to-mouth to the outside world.
Of course, if the quality of the Saw is not good, the consequences are equally serious, and they will become the biggest fans of SAW.
Kevin is confident of the quality of SAW, however.
This kind of film that has not mixed with external factors and is of enough quality for a long time has been proved in Kevin's memory. While advertising continues, there is no reason to pull your hips.
Salma Hayek threw a charming look at Kevin, took a bottle of pure milk from the bed and drank.
Only then did she lean to Kevin's side and read the newspaper together.
Seeing that the newspapers were all exaggerating over Saw's shock, Salma Hayek couldn't help but smile.
Like the starting heroine, even if the most attractive character in the movie is Jigsaw, it can be a touch.
While the movie is successful, it will no longer be anyone in Hollywood.
"Kevin, there is not a single negative criticism about Saw in this newspaper. Will we succeed?"
Kevin smiled.
"That's right, how could a talented director fail, right, my heroine."
"How can you thank me?"
Kevin said deliberately.
Salma Hayek has rolled her eyes. In recent days, she has been subdued by Kevin. As soon as Kevin said, she knew what he wanted to do.
Obediently tilted his head.
･ ･ ･
A comfortable feeling came, Kevin liked Salma Hayek's service and put the newspaper in hand.
Time flies fast.
Soon, it was a day before the Halloween.
The roads are full of people dressed as ghosts and monsters, and at the mall there are also hanging lanterns and pumpkin.
Kevin was on the stage of the mall square. This is a small square that can accommodate hundreds of people.
Tonight, at 12 noon, SAW will be aired at the cinema.
The purpose of your coming here is to warm up and convey the launch of SAW to students in advance.
The number of universities in the United States is about 2,500, and New Line Films's best -known theaters are also theaters close to these universities, so they have earned $800 from Saw's big screen.
Fully represented one fifth of the participation of colleges and universities.
Of course, this contract is valid only for three days. After three days, the theater has the right to increase or decrease the number of big screens according to SAW's performance.
The US box office is usually phased.
In the first week, the producer can divide 60% or up to 70% of the box office revenue, and then increase or gradually decrease according to specific sales.
Of course, in general, it gradually decreases.
Therefore, the data from the first week are crucial, which will determine the attitude of theaters in relation to the film.
"Hello everyone, I'm Kevin, have you heard of me?"
On stage, Kevin shouted to the students, who were probably their juniors.
Like a famous figure at school, Kevin's words immediately made the juniors below turn into fans, and the girls shout for him.
Kevin skillfully followed the film's opening ceremony requirements for the students below and started the promotion.
Being a low investment movie, a screening actually equals the opening ceremony of the film.
The true opening ceremony full of stars, no, is something Kevin can do now.
Through printed media advertising, some people who like to watch horror movies have become potential Saw audiences, and these students are the basics of the movie.
By the way, SAW's classification is unsurprisingly classified as R, which is a film for children under 17 to be watched in the company of their parents.
The highest NC level is usually unattainable, except for some forbidden films.
In addition, behind death in Saw, there is also a connotation to persuade people to value life, as well as the efforts of New Line Cinema.
This is classified as R.
This is also the reason why Kevin has always been prepared to seek the cooperation of large companies. In fact, there are more resources outside the place for investment, but if the source of this money is not captured by film companies in the sector.
There will be many problems when launched.
From classification to advertising, theaters, each step is a problem.
......
Midnight.
Numerous monsters and monsters haunt the cinema in search of emotion.
"Kayla, let's see Saw, I see that criticism has a very high grade for this horror movie."
Keyra, a Caucasian blonde girl, was dressed very sexy, making her boyfriend want to move.
Trying to take their relationship a step forward through horror movies.
"I'm a little scared, otherwise, let's forget ..."
Kayla said refusing.
The boyfriend was even more excited.
He hit his chest and said:
"With me here, don't be afraid, I'll protect you."
Kayla then pretended to be convinced by him, and entered the movies with him.
Obviously, your goal is not to watch movies.
At current colleges and universities, doing something for adults in the cinema is a great way for them to seek emotion.
And among them, the movies above the R classification are undoubtedly a great dish to add to fun.