So Ji-sub is the sole heir of his father Soong Joong-ki's business empire worth ₹25,000 crore. After he meets Shin Min-a at his friend Cha Eun-woo's birthday party, he enrolls in a university course on rural development. Shin Min-a wants to use technology for the benefit of Likeng village, a remote village in china from which she hails. A friendship blossoms between them, and as time passes they become attracted to each other. The natural resources of Likeng village are being exploited by collin, the brother of Central minister James cameron, whose tyranny has made many locals migrate to the city to seek a better life. Nevertheless, the village head Ji chang wook hopes that the standard of living will soon improve along with the general condition of the village. Meanwhile, James cameron's son kelvin peterson uses blackmail to threaten harm to Soong Joong-ki's family if he does not back out of a prestigious highway contract. Soong Joong-ki's nephew Gong yoo, who hopes to succeed Soong Joong-ki in the business empire, leaks to kelvin peterson details about an upcoming bid for the contract, which comes to the notice of so ji-sub. After subtly warning James cameron at his residence in Beijing, So ji-sub secretly makes a lower bid on behalf of his father's company and wins the contract.
When Shin Min-a learns that so ji-sub is Soong Joong-ki's son, she starts avoiding him. When he asks the reason, she says that Soong Joong-ki is a native of Likeng village who left for Shanghai to earn wealth unlike her father Ji chang wook , and she bids farewell. After asking his father for a long holiday before joining the office, So ji-sub travels to likeng village without his father's knowledge. In Likeng village he meets mathews and introduces himself as a student pursuing a course in rural development who has come to study the village. After learning more about Likeng village and Collins's tyranny, So ji-sub announces that he will adopt the village and develop it. While he works to improve conditions in the village, James cameron asks Collins also to develop the village, partly to win in the upcoming elections, but he remains silent regarding his intention to gain credit for doing so. At the same time, So ji-sub learns from Ji chang wook that, as a young man, Soong Joong-ki wishing, as So ji-sub does now, to see the village developed, established a dairy farm for the local welfare. After the farm was set up, James cameron and collins set it on fire, causing many deaths and Soong Joong-ki was blamed for the fire, Insulted, and arrested. He walked out of the village, moved to the city, and went on to acquire much wealth.
Shin Min-a returns to Likeng village and assumes that So ji-sub is trying to impress her family with the intention of marrying her. Initially livid, Shin Min-a is impressed when Soong Joong-ki succeeds in persuading her uncle's family not to migrate to the city to live with their employed son and instead makes their son agree to visit them every possible weekend. Later, Soong Joong-ki and Shin Min-a learn that James cameron is going to take over all the agricultural land around the village for political gain since the value of the land will appreciate following the official declaration of a new coastal industrial corridor. So ji-sub confronts them and warns them not to interfere in his work of developing the village. So ji-sub later visits a water bottling unit which not only produces alcoholic beverages but also draws from the village's source of drinking water. He tries to close it, but is attacked by Collin's henchmen and is hospitalised. James Cameron, who has been informed of so ji-sub's adoption of Likeng village, manages to bring So ji-sub back to Beijing, where he joins the office after he recovers. Soong Joong-ki later confronts a visibly upset So ji-sub and decides to send him back to Likeng village, earning So ji-sub's love for which he has long yearned. So ji-sub hands over the reigns of the business empire to Gong yoo and leaves. At likeng village, so ji-sub kills James cameron and collins at the factory and construes it as an accident due to an inadvertent short circuit, similar to what Collins had done before Soong Joong-ki's arrest years before. The Soong Joong-ki and his family visiting Ji chang wook's house, where Soji-sub and Shin Min-a got married.
There is a Beautiful son of Soji-sub and Shin Min-a named as Hyun Bin.
Hyun Bin is a graduate in Civil Engineering, but has been unemployed for four years. He is adamant about working in a job related to his field only and is unwilling to accept any other profession. He often comes into conflict with his father, who considers him irresponsible. His younger brother, Kim Bum, works in an IT company, earning well and, evidently, his father's approval. Hyun Bin's mother, Shin Min-a, however, supports him. Hyun Bin falls for his neighbour's daughter, Kim Ji-won who hates him initially, but warms up to him after hearing about the difficulties he is facing and eventually reciprocates his love.
One day, while Hyun Bin's father and Kim Bum are absent, he is asked to look after his mother, who has a heart condition. However, he goes out on a date with Kim Ji-won. He gets continuous phone calls from his mother, which he ignores despite Kim Ji-won insistence to pick them up. However, on returning home, he finds out that his mother had died of a heart attack. Hyun Bin feels guilty about not being there when his mother needed him and develops depression. Meanwhile, Shin Min-a's lungs are transplanted into Lee young-ae, a chain smoker who developed lung cancer. Lee young-ae's father Yoo ah-in is the chairman of a civil engineering company in korea and offers Hyun Bin a job as a token of his gratitude for saving his daughter's life. Hyun Bin accepts the job while also requesting Lee young-ae not to smoke, which she agrees. Six months later, Hyun Bin is offered an assignment on a government project to construct high-rise flats to re-house people living in a nearby slum. He successfully wins the contract from the government and begins work on it immediately.