“Then there are the people, like me, who are allergic to physical activity.” Nina said.
He snorted and sent an appraising look over her body. She ignored him and continued on.
“These are the people who watch sports. They’re tuned in to every game. The players. The teams. They run the gambit from the fanatic to the casual observer. They’re the people who will buy your sportswear not because they’re going to worry over the functionality. They don’t care. They want to look cool. They want to immerse themselves in the aura of the sports world. You’re a brand, a label. It’s a status symbol.”
Her excitement mounted with every word. He was listening intently. She had him.
“So you do dual marketing. You go after the die-hard fitness enthusiast with the sweaty workout commercials. The driven athlete who’s going to be the best and wearing your brand the entire time.” She said.
Again she paused to gauge his reaction, and he was leaning forward, his brow creased in concentration.
