Chereads / THE ANGRY ARTIST / Chapter 24 - November is Too Late to Release Your Album!

Chapter 24 - November is Too Late to Release Your Album!

It's not prudent to release an album in November because that

project will immediately be tagged, if for example released in

November 2021, a 2021 project. However, it will receive very

little time in terms of rotation in 2021. A lot of platforms to push

your music have already been closed for year end, awards

submissions have already been closed, and the annual rundown

for chart shows is all but sealed. There is very little left to give

any lease of life to your late entry. That said, smash hit singles

are always welcome but even these need to get an extra push to

make a meaningful impact. Some singles may be accompanied

by eye catching videos (these videos may even be produced by

well-known videographers to give the YouTube algorithm reason

to highlight the upload). Some singles may have features that

make the project stand out. Fact: you need to push harder if you

are dropping a project this late in the year. My advice, if it's an

album – shelve it for next year, if you drop a single now you must

have the resources to push it hard on mainstream media

otherwise your efforts will be futile.