Many times I have heard artists ask for interviews. There is
nothing wrong with demanding an interview but it is more
important to know how to sell your brand during the interview
when you get it.
First of all most artists are invited for interviews because they
have a current hit song or have a story to tell which is trending
on social media. Your brand must make a noise first before you
demand an interview. If you do get an interview remember to
deliberately make a positive impression. Take over the interview,
remember it's your shot to push your brand. Have a prepared
script to follow. Thank the radio station and deejay for the
opportunity and tell them what you have to offer. For example; if
the interview is about a brand new video you have released,
launch in with details and shout outs about the team involved in
making it. Plug in names of other players in the industry
(communicate to the listening audience that you are part of the
fraternity of artists in the industry). E.g. I hope my new video will
be well received like "Jah Prayzah's Eriza video, that one was a
game changer, big up Jah, he is very professional." That
acknowledgement can create a bridge in the ears of the
audience between your music and what they already know. Be
humble, do not diss anyone live on air. This will just polarise you
from some listeners. Even if you have an ongoing beef announce
that it was just a misunderstanding and refocus the interview on
the matter at hand. Voice projection is very important. An
interview is not a date. It is not the time to use a soft and sexy
voice. Be bold and loud, this energy communicates positive vibes to the listener. I am healthy, energetic and exciting and
cannot be ignored. Sell, sell, sell your brand.
Last but not least share your contact details without being
prompted. That means before you get an interview decide which
contact details will be released to the public. Every artist must
have contact details. Do not isolate yourself. Be open to network
with other players in the industry. Imagine a big promoter is tuned
in and wants to book you for a festival and you are busy boldly
saying live on radio "I can't give out my phone number". Your
contact details are not necessarily your personal details. It can
be your friends number, brother, mother, father, cousin's
number. Whoever you agree with to play the role of agent on
your behalf. Someone to filter the business calls from the time
wasters. If resources permit, buy a separate sim card and
"mbudzi" phone for all artist calls and share that number instead.
Have a social media footprint and give out your handles. Promise
more hits and sign off.