The incident of the theft at the British National Museum had basically fallen off the trending searches. After all, many things happen in the world every day, war is mainstream, disasters are the focus, celebrity scandals and tax evasions grabbed attention, and unlimited actions by internet celebrities led to controversies. There were just too many such issues.
So when over 2,000 yet-to-be-displayed cultural relics were stolen, it heated up for a while, became a hot topic again with the airing of a three-part series, and as time went by, even news about Japan discharging nuclear wastewater was no longer new. The news about the loss of cultural relics became non-news when some people deliberately chose to forget.
But with the exposure of the secret auction of the relics in Britain, it went viral again!