As the aftermath of James Russell's smear campaign unfolded, the public became even more appalled. Russell had not stopped at the electrocution of a horse but had gone further by purchasing a variety of animals, ranging from cats and dogs to monkeys and even elephants, to be executed by alternating current. This disturbing display only served to underscore the dangers of this type of electricity. If such large and powerful creatures could be killed so easily, what chance would humans have if they were subjected to the same treatment?
The outcry from the public was swift and immediate, and demand for the direct current system, which had once been overshadowed by its rival, skyrocketed. States from Canada to the Pacific States were now clamoring to get their hands on Russell's dynamo. Meanwhile, the Axelsen & Nielsen Electric Manufacturing and Distribution Company was left to face the repercussions of the smear campaign.
