"S… Sure…" the merchant didn't know if William was just acting magnanimous or he'd renege on the deal and cut lots of items he asked for when he'd hear the scary price of everything.
But under the silence and calmness of William, the merchant decided to follow his greediness metre, go out and get done from this grand deal as fast as possible.
The merchant feared for the news of such a fat fish to spread over other merchants here, and many might try out their luck and come seeking William out.
As long as William didn't leave the secured zone, none would ever find him. But the merchant was worried that they'd pressure him and ask to see William in return for giving him the things he wanted.
So the merchant acted fast, sent all of his men to go and make deals with the owners of most of the stalls in the market.
He didn't go to buy everything from a few stalls, but scattered what William wanted and aimed to get everything equally from everyone.