HD Pictures made a total of six ads, each about three minutes long. In the films, Ava Gardner and Hedy Lamarr were the casino's image ambassadors, showing people the casino's charm.
Hedy Lamarr is known as the most charming woman in Hollywood, and Ava Gardner is now called the new generation of Hollywood's queens. These two stars in the ads are definitely attractive enough.
Hardy spent $500,000 on these ads alone.
But he thought it was necessary. A movie needs extensive publicity before it's released, let alone a casino invested with millions.
Based on feedback from recent surveys, the results were indeed good. Many people in cities on the East Coast knew about the opening of the Hardy Grand Hotel casino. Especially in Los Angeles, with free bus rides, many people expressed that they could go and play on weekends as a form of relaxation.
With things settled, Hardy welcomed his leisure time.
