Joe Ga had attended an "International Defense Exhibition" in Egypt once, where he went with full curiosity and bought a ticket, only to find that despite its mysterious reputation, it was pretty similar to a car show.
Each company set up its booth and brought a bunch of scantily clad pretty girls to draw attention, and then a bunch of lecherous dudes fumbled around with all sorts of firearms, snapping pictures.
Selling cars was like this, and so was selling so-called 'defense products'.
The only difference was that rocket launchers were like fire extinguishers that come with the car: buy one armored off-road vehicle and get three RPG-7s, or for a fully-equipped model, you could even ask for a heavy machine gun—grind your teeth and they'll throw it in, along with a few cases of tracer ammunition.
Of course, Joe Ga hadn't been to a mega exhibition like the Munich Defense Exhibition and didn't know what those grand gatherings packed with influential figures were like.
