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Image of book title The title is the first thing the potential reader

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Chapter 1 - Image of book title The title is the first thing the potential reader sees or hears about your book—even before the cover in most cases—and getting it right is the single most important book marketing

Image of book title

The title is the first thing the potential reader sees or hears about your book—even before the cover in most cases—and getting it right is the single most important book marketing decision you'll make. The title forms the basis of the reader's judgment about your book.