Look , I know you think the fact you feel upset or angry or anxious is important. That it matters. Hell, you probably think that because you feel like your face just got shat on makes you important. But it doesn't. Feelings are just these… things that happen. The meaning we build around them—what we decide is important or unimportant—comes later.

There are only two reasons to do anything in life: a) because it feels good, or b) because it's something you believe to be good or right. Sometimes these two reasons align. Something feels good AND is the right thing to do and that's just fucking fantastic. Let's throw a party and eat cake.

But more often, these two things don't align. Something feels shitty but is right/good (getting up at 5AM and going to the gym, hanging out with grandma Joanie for an afternoon and making sure she's still breathing), or something feels fucking great but is the bad/wrong thing to do (pretty much anything involving penises).

Acting based on our feelings is easy. You feel it. Then you do it. It's like scratching an itch. There's a sense of relief and cessation that comes along with it. It's a quick satisfaction. But then that satisfaction is gone just as quickly as it came.

Acting based on what's good/right is difficult. For one, knowing what is good/right is not always clear.1 You often have to sit down and think hard about it. Often we have to feel ambivalent about our conclusions or fight through our lower impulses.

But when we do what's good/right, the positive effects last much longer. We feel pride remembering it years later. We tell our friends and family about it and give ourselves cute little awards and put shit on our office walls and say, "Hey! I did that!" when our co-workers come in and ask why we have a trophy with a goat catching a frisbee on our bookshelf (don't ask).

The point is: doing what is good/right builds self-esteem and adds meaning to our lives.

There are feelings and then there are meta-feelings. Life isn't about feeling amazing all the time, it's about understanding both the good and bad feelings.

Look, I know you think the fact you feel upset or angry or anxious is important. That it matters. Hell, you probably think that because you feel like your face just got shat on makes you important. But it doesn't. Feelings are just these… things that happen. The meaning we build around them—what we decide is important or unimportant—comes later.

There are only two reasons to do anything in life: a) because it feels good, or b) because it's something you believe to be good or right. Sometimes these two reasons align. Something feels good AND is the right thing to do and that's just fucking fantastic. Let's throw a party and eat cake.

But more often, these two things don't align. Something feels shitty but is right/good (getting up at 5AM and going to the gym, hanging out with grandma Joanie for an afternoon and making sure she's still breathing), or something feels fucking great but is the bad/wrong thing to do (pretty much anything involving penises).

Acting based on our feelings is easy. You feel it. Then you do it. It's like scratching an itch. There's a sense of relief and cessation that comes along with it. It's a quick satisfaction. But then that satisfaction is gone just as quickly as it came.

Acting based on what's good/right is difficult. For one, knowing what is good/right is not always clear.1 You often have to sit down and think hard about it. Often we have to feel ambivalent about our conclusions or fight through our lower impulses.

But when we do what's good/right, the positive effects last much longer. We feel pride remembering it years later. We tell our friends and family about it and give ourselves cute little awards and put shit on our office walls and say, "Hey! I did that!" when our co-workers come in and ask why we have a trophy with a goat catching a frisbee on our bookshelf (don't ask).

The point is: doing what is good/right builds self-esteem and adds meaning to our lives.

So we should just ignore our feelings and just do what is good/right all the time then, right? It's simple.

Well, like many things in life, it is simple. But that doesn't necessarily mean it's easy.

The problem is that the brain doesn't like to feel conflicted about its decision making. It doesn't like uncertainty or ambiguity and will do mental acrobatics to avoid any discomfort.

And our brain's favorite way to do this is to always try to convince itself that whatever feels good is the same as what is good/right.